Question 1: How difficult was it to find the info you wanted on our site?(Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
find 61 73.99438
easi 62 58.07969
difficult 61 56.10016
not 77 54.41997
inform 22 45.16101
pretti 16 35.59398
websit 14 35.17228
aid 15 34.33743
faculti 12 33.59985
financi 13 31.61942

Topic Examples

Topic Example
Class Size Class size/cohort size isn’t listed, core curriculum is not too difficult to find
Undergraduate It was a bit confusing to find the undergraduate section on the website as everything said “Graduate school”, but once I found the undergraduate education button, everything I needed was right there
Tediousness not difficult but took a lot of time to click through every faculty profile

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Overall Prevalence of Topics

Comparison between Undergrad and Graduate Students

Question 2: What info was difficult to find or missing?(Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
find 42 59.65795
not 37 56.91378
inform 30 53.55211
student 27 48.19690
research 12 35.09406
info 15 34.43844
class 14 33.10845
difficult 14 33.10845
size 13 31.70696
noth 12 31.27261

Topic Examples

Topic Example
Financial Aid For financial aid, I wonder if it’s possible to provide department-level contacts for that information? I know that funding is at least in part department-based and my department says that prospective students should email someone in my department for information on it.
Faculty Research It could be confusing when looking for the professors/staff members and it is located under research. For new or perspective students, it could be confusing to find if they do not correlate research with faculty profiles. Also, finding information on projects that faculty and students are working on is difficult/impossible to find. There is not a place to find information on maternal health, firearm research, epid-based research, etc.
Page Layout The key information was on the front of each page, but if I wanted a more specific search, I feel that it would require too many extra clicks/pages to navigate through
Degree Info information regarding certificate ‘degrees’ seems to be challenging to find, further news articles from the vector and so forth could be easier to find
Employment How students can get involved in research and where they can find resources for internships
Course Offering Course offerings and professor research interests are not accurate and up to date. Nothing about job opportunities for masters students. Nothing about class sizes.

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Overall Prevalence of Topics

Comparison Between Undergrad and Grad Students

Question 3: What would you like to see more of on the website?(Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
student 61 65.78298
inform 25 47.48475
like 22 43.88341
see 20 42.00122
mayb 20 40.91987
websit 12 32.25417
testimoni 12 31.11045
info 11 28.51791
program 10 27.93208
research 10 27.93208

Topic Examples

Topic Example
Financial Aid More information on how students can afford to attend school here that is not just financial aid information. Perhaps more resources on how to negotiate GSRA positions/research positions for masters students. I know doctoral students are prioritized for such positions, but I don’t think that means masters students should be discounted from being able to securely afford school.
Student Testimonial more student testimonials through videos, personal accounts
Page Organization If there was a page that had more direct links or more clear locations for information and documentation
Program Experience I would like the website to more accurately reflect what the program is like. The nutrition site mentions all of these focus areas but once you get here they are impossible to actually do because of the class schedules. The website looks great, but be honest
Uniqueness I would like to see something more about why Michigan SPH specifically. What separates this program from elsewhere?
Research & Intern I would like to see a more clear list of research done by faculty to be able to search for specific research topics as opposed to just faculty listings.

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Overall Prevalence of Topics

Comparison Between Undergrad and Grad Students

Question 4: How easy is it to find the application and application requirements?(numeric)

Column

Distribution of All the scores

Distribution of Scores in Different Affiliations

Column

Interpretation

The distribution of scores from Master’s students appears very similar to the distribution of scores from Undergraduate students. A Wilcoxon Rank-Sum Test was carried out to test if these distributions are the same. This test yielded a p-value of 0.5558, which suggests the scores do not differ significantly between Master’s and Undergraduate students (since the p-value is greater than the 0.05 significance level).

Question 5: Besides a website, what other media do you look at when thinking about applying to a school or program? (Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
student 36 54.14679
media 31 48.62709
instagram 30 47.05848
social 28 45.85305
look 17 38.44997
facebook 17 37.35282
program 13 33.43493
websit 13 32.30379
rank 13 31.26323
news 11 28.29110

Topic Examples

Topic Example
Rankings school rankings from third party sites, previous student experiences (such as blogs)
Social Media The twitter or facebook page, they give an idea of more of the day to day in the program
Networking I sign up for panels with current students and alums, and try to connect with people online.

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Overall Prevalence of Topics

Comparison Between Undergrad and Grad Students

Question 6: What information was most important to you when thinking about which grad school to apply to? (Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
aid 65 53.04295
financi 66 52.85134
program 30 51.97008
class 30 49.74684
locat 33 49.29953
research 25 45.30947
student 25 44.28892
size 23 43.68597
opportun 21 41.88871
curriculum 12 30.06631

Topic Examples

Topic Example
Program Requirements Application requirements, dates to apply and hear back, costs, admission rates, program oppourtunities and specialties
Networking Curriculum, network, careers and salaries of alumni, culture of the school, extracurricular opportunities
Degree Program Class size, specialty programs, application requirements, classes required by degree programs, certificates and dual degree programs offered
Financial Aid financial aid, scholarships
Class Size Class size, ranking
Research When I was looking for graduate schools the first things that I searched for was the type of research faculty were doing and the funding availability at the university. If I found someone that worked on the same research I was interested in then I would want to find their email and contact them about their ability to take on new students.

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Overall Prevalence of Topics

Comparison Between Undergrad and Grad Students

Question 7: When you thought about applying to Michigan Public Health which Information was the most important to you?(rank)

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Likert Plot

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Overall Responses

Wilcoxon Signed-Rank Test Results. A p-value greater than 0.05 indicates that the ranks are symmetric around the middle value of 4.5.
Category P-Value
Location <0.0001
Faculty Information <0.0001
Student Life 0.0004
Financial Aid (Scholarships and Funding) 0.0844
Department-Specific Information 0.0026
Career Outcomes <0.0001
Degree Requirements <0.0001
Research Areas/Areas of Study <0.0001

Interpretation: Research Areas, Degree Requirements, Career Outcomes, and Department-Specific Information were ranked as the most important considerations when applying to Michigan Public Health. Location, Faculty, and Student Life tended to be ranked lower in terms of importance. Financial Aid received a fairly even mix of high and low rankings, and the results of the Wilcoxon-Signed Rank Tests suggest that it is the only category with ranks symmetric around the middle value of 4.5.

Responses by Student Affiliation

Wilcoxon Rank-Sum Test Results. A p-value greater than 0.05 indicates that there are no significant differences between the Undergraduate and Master’s student rankings.
Category P-Value
Location 0.2175
Faculty Information 0.0312
Student Life 0.0212
Financial Aid (Scholarships and Funding) 0.1869
Department-Specific Information 0.0114
Career Outcomes 0.0003
Degree Requirements 0.2121
Research Areas/Areas of Study 0.2234

Interpretation: Undergraduate students rank Career Outcomes and Student Life as significantly more important than Master’s students do. Master’s students rank Faculty Information and Department-Specific Information as significantly more important than Undergraduate students do. This is observed in both the figure and the Wilcoxon Ranked-Sum Tests.

Question 1: What is your overall impression of our website?(Numeric)

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Overall Rating

Rating by Affiliation

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Interpretation

The average rating of the SPH website is 84/100. The average rating from undergrads is 88/100 and average rating from master’s students is 81/100. Most undergaduate students rated the website at 90/100 or above. There was a wider distribution in the ratings from Master’s students, but most Master’s students rated the SPH website at 80/100 or above.

Question 2: What do you like least/most about our website?(Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
websit 7 14.33385
like 11 13.60439
find 10 13.54546
not 6 12.28616
easi 11 11.39701
navig 10 11.31402
inform 8 10.83637
student 5 10.23846
main 3 8.22252
requir 3 8.22252

Topic Examples

Topic Example
Aesthetics Aesthetically pleasing, easy to navigate
Accessibility Accessing certain pages may be difficult sometimes, due to many search options.
Aesthetics(Redundant) Easy to navigate, clear/understandable
Usefulness As a current Master’s student, I rarely use the main University of Michigan website. Most of the resources we have are on Wolverine Access and Canvas. That’s probably one thing I don’t like is that the resources are split up between Maize, Wolverine and the main website so it’s hard to find where I need to find things. e.g. To find the academic calendar, I always have to google “University of Michigan academic calendar” because I don’t know where it lives… Regarding the update on the SPH website, I like how the competencies are now included but I wish there was more information about graduation requirements - e.g. APEX, internship requirements, etc. I continuously have to refer to the student handbook for EPID, which I think should be included in the website.

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Overall Prevalence of Topics

Comparison Between Undergrad and Grad Students

Question 3: What kind of things (videos, images, etc) do you like to see on a website’s homepage?(Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
not 8 15.096557
inform 8 13.637985
video 14 13.041815
like 9 12.753594
see 8 12.404779
imag 11 12.084735
student 7 10.854182
pictur 4 9.591581
current 5 9.435348
link 4 8.440853

Topic Examples

Topic Example
Event Gallery I like to see pictures of relevant public health events, like the picture of the coronavirus that was on there
Versatility I like to see a variety of things at once on a homepage, usually photos, boomerangs or gifs and not necessarily videos, with short (about 1-2 sentence long) descriptions along with them. If there are videos on a website’s homepage, I will typically only engage with them if they’re <4 minutes long.
Basic Info Suggestions such as graduate program information, admissions info, faculty info

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Overall Prevalence of Topics

Comparison Between Undergrad and Grad Students

Question 4: How would you describe the quality of the mobile/phone experience?(Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
mobil 12 14.327070
good 10 12.992830
websit 9 12.753594
phone 10 11.939225
not 6 10.228489
experi 5 9.435348
use 5 9.435348
frustrat 4 8.440853
difficult 3 7.193686
issu 3 7.193686

Topic Examples

Topic Example
Comparison with web The mobile experience actually looks better than the desktop version! The current website is well-formatted for mobile browsing.
Layout The quality is fairly good but not excellent.
The scaling of graphic s and menus is okay but the site is harder to navigate than on the web version.
No Comment I’ve never had an issue using the website on my phone

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Overall Prevalence of Topics

Comparison Between Undergrad and Grad Students

Question 6: What are the most important questions that our website should answer for students who want to attend Michigan Public Health?(Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
health 9 17.25230
public 9 17.25230
appli 13 14.67005
program 8 13.87681
admiss 7 12.14221
can 5 12.13874
requir 9 11.96222
offer 6 11.50154
michigan 5 10.70033
student 5 10.70033

Topic Examples

Topic Example
Application Procedure How to apply, what the cost will be, what programs are offered, what the requirements are for admission. how to apply for scholarships/funding, school calendar, courses offered, university sph accomplishments and statistics.
Why Public Health 1) how to make the transition from LSA or wherever to public health2) when people typically transfer to public health3) some careers made from going to public health or spotlights on people who work in public health
Building & Faculty Info I don’t attend there but I would find building and faculty info helpful. I often need building info and struggle to find it for a lot of umich sites

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Overall Prevalence of Topics

Comparison Between Undergrad and Grad Students

Question 7: Is information about becoming a student at Michigan Public Health easy to find? (Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
program 5 10.397208
find 6 10.043859
yes 19 9.904642
curriculum 4 9.468495
difficult 4 8.317766
easi 4 8.317766
inform 4 8.317766
need 3 7.101371
requir 3 7.101371
see 2 6.931472

Examples

Example
No, when applying here I found it difficult to find the requirements needed and access to an example schedule for the school year.
It was kind of difficult to navigate the programs because I kept getting results related to the masters program.
I had difficulty finding the true curriculum (but they were changing the curriculum on us so that’s probably why)
I remember having a hard time getting to the information I needed when I was applying to the school.
I see the application really easily, but I don’t see much about the program itself (like the curriculum)

Question 8: Is information about becoming a student at Michigan Public Health easy to understand? (Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
understand 6 9.853366
not 3 8.222520
clear 4 8.190771
easi 4 8.190771
curriculum 3 7.006125
requir 3 7.006125
difficult 2 5.481680
new 2 5.481680
program 2 5.481680
yes 25 5.377784

Examples

Example
Once located, it was very easy to understand. It was outlined very nicely, but getting to the page was difficult.
The curriculum wasn’t as easy to find and understand when I was applying, especially for specific tracks.
No, the last time I looked, it included requirements from before the new course standards were implemented.
Curriculum may be a little difficult to understand with new requirements (APEX, ILE, etc), otherwise yes
Not really.
Curriculum for the different programs is not very clear.

Question 9: How difficult is it to find information about scholarships, funding, and/or financial aid information on the website? (Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
not 12 12.433103
difficult 14 11.129018
easi 6 10.947296
hard 3 7.006125
inform 3 7.006125
page 3 7.006125
websit 3 7.006125
aid 2 6.867974
find 2 5.481680
fine 2 5.481680

Examples

Example
It was fairly easy, the entire financial aid page that I pulled up was well-ordered, starting with breakdown of costs in a sheet format and then presenting aid opportunities after that.
Yes, but it would be nice if there was a little more info on each of the funding sources rather than just linking you away
For someone that is new to the website it can prove to be difficult. Had to search through many tabs before accessing it.
Kinda hard- compared to other information, but I think they are less universal than all others too.
Scholarships take you to other websites, might be easier to have some listed on the page.

Question 10: What features or content can we change or improve that would make it easier to find important prospective and admitted student information on our website? (Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
tab 6 12.661279
make 6 11.322418
student 7 10.854182
inform 5 10.551066
find 6 10.228489
like 4 8.440853
link 4 8.440853
page 4 8.440853
think 4 8.440853
click 3 8.410081

Topic Examples

Topic Example
Nothing I like it a lot so i don’t know
Popular Links and Events Make it easier to find information on webinar information session dates and times
Layout I think it was fairly easy to find but regarding faculty profiles, it was difficult to navigate because you had to click into every professor to get a snapshot of their research. I wished that it was an infinite scroll with just maybe two sentences or “research interests” listed so that I could click into professors that hit certain criteria.
Font You could make the font bigger, but other than that, there is really nothing else that would need to be done.

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Overall Prevalence of Topics

Comparison Between Undergrad and Grad Students

Question 11: What should they know about living in Ann Arbor? (Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
live 12 14.327070
know 9 12.753594
not 7 11.933237
import 19 11.516580
find 5 10.551066
hous 6 10.228489
option 6 10.228489
student 6 10.228489
think 4 9.591581
ann 5 9.435348

Topic Examples

Topic Example
Atmosphere For cross-campus transfer students like myself, it was nonessential, but I believe that conveying how exciting the town is is important because many people who are from warmer climates have negative connotations associated with Michigan weather/winters.
Living Cost I think it is important. I think it would be good to give a sense of cost of living in the area, dining/entertainment options and ease of public transport.
Housing where to find housing, what are the costs of living, where they can find a roommate if needed, and it might be nice to include information about ann arbor: festivals, recreation areas, grocery store locations, etc.
Traffic Very important. They should know:- how expensive it is (not just the housing, but also the food, activities) -Bus routes (and how they won’t be very active during holidays - the routes are made to assume that students go home during breaks)

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Overall Prevalence of Topics

Comparison Between Undergrad and Grad Students

Question 12: When gathering information on schools, which information is the most important and which is less important to you? (Rank)

Row

Overall Likert Score

Row

Likert Score by Affiliation

Row

Interpretation

Students replied that degree requirements were the most important to them, followed by career outcomes, research areas/areas of study, financial aid, and department specific information. Student life and faculty information often ranked below a 4.

This analysis changes when we look at the student’s affiliation. Career outcomes were more important to Master’s students than undergraduates, as were degree requirements and department-specific information. Faculty information was about equally important to undergraduates and Master’s students. Financial aid information was more important to undergraduates than Master’s students, as were research areas/areas of study and student life.

Degree requirements, career outcomes, and department-specific information were the most important factors to Master’s students. Student life and faculty information were the least important to Master’s students.

Research areas/areas of study, financial aid, degree requirements were the most important factors to undergraduates. Student life, faculty information, and department-specific information were the least important factors to undergraduates.

Question 13: What form of student testimonial is the most engaging to you? (Choice)

Row

Overall Score

Score by Affiliation

Row

Interpretation

Most students selected “student profile” as the most engaging, followed by videos. Master’s students preferred student profiles, followed by videos, images, and lastly, qutoes. Undergraduates, on the other hand, preferred videos, followed by student profiles, quotes, and images. The unknown affiliation students are those who filled out the s_15 survey. These students preferred student profiles.

Question 14: How likely are you to click on or download a PDF containing information about programs and requirements?(choice)

Row

Overall Score

Score by Affiliation

Row

Interpretation

Most students responded that they would be “very likely” or “likely” to click on/download a PDF about programs and requirements.The same held true by student’s affiliation, which the exception of students with unknown affiliation.

Question 15: Would a sample schedule and/or curriculum information be helplful in your decision making process?(choice)

Row

Overall Score

Score by Affiliation

Row

Interpretation

All students selected that a sample schedule or curriculum information would be very helpful or helpful in their decision making process, and the vast majority thought this would be very helpful. The same holds true when broken down by student’s affiliation.

Question 16: How much did faculty members impact your choice to come to Michigan Public Health? (Open Response)

Row

Keywords

Word Raw Frequency TF-IDF Score
faculti 12 14.327070
not 13 14.281960
research 13 12.110257
know 10 11.939225
much 8 11.336528
want 7 10.854182
michigan 5 10.551066
interest 6 10.228489
chose 4 9.591581
public 4 9.591581

Topic Examples

Topic Example
Research Interest 100% was a leading factor in why I chose Michigan Public Health. I wanted to know what their past and current research interests were and up to date publications.
Accessibility Their acccessibility was why I chose Michigan over other schools. I wanted to know why they chose Michigan.
Teaching Well, I’m not actually IN the SPH, but I heard Sheila (my PH 200 professor) was great from other students, and so their testimonials for her played a big part in my decision to take her course in the first place.
Not Much I didn’t know much about the faculty but have heard in the past that U of M has great staff in whichever program that’s chosen.

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Overall Prevalence of Topics

Comparison Between Undergrad and Grad Students

Question 17: Besides a website, where else would you look for information about a school when applying? (Choice)

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Overall Score

Score by Affiliation

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Interpretation

Most students selected social media as another place they would look for information when applying to a school, but a fair number also selected “other websites”. Not many students selected “print material” or “other”. The overall analysis held true for Master’s students, but undergraduates preferred social media, with just 1 or 2 students selecting each of the other options.